Custom Logo Luggage and Private Label Suitcases

Five ways to put your brand on the case

Moulded badge — a raised plate set into the shell. The most permanent option and the one that reads as a manufactured product rather than a printed one.

Metal plate — a thin etched plate riveted or adhered to the front. Sharp on shelf, suited to a premium price point.

Direct print — UV or pad print onto the shell. The cheapest way to get colour and a graphic, and the option with the widest colour range.

Woven or PU label — stitched to the lining, the trolley or a side panel. Low cost, good for a secondary mark.

Printed lining and dust bag — the details a customer sees after they have already bought. Cheap to add, disproportionately effective on reviews.

No tooling cost, and what that means

Because the shells already exist, branding does not require a new mould. You are not paying for tooling and you are not waiting for a mould to be cut — which is why a private label order can be small.

What you are paying for is the branding step and the packing run. That is also why the minimum differs by method: a printed logo and a moulded badge do not have the same set-up.

What we need from you to quote

Five things, and the quote is usually the same day:

• Vector artwork — AI, EPS, PDF or SVG; a JPG screenshot cannot be used for print or for a badge
• Pantone reference for the brand colour, if it must match
• Placement — front shell, trolley, lining label, or a combination
• Quantity, and whether the order is one model or several
• Packaging — poly bag, individual box, printed box, or marketplace-ready labelling

Colour matching across a repeat order

A custom Pantone is mixed per order. That is fine for one run and risky across reorders, because a second mix will not be identical under retail light.

If you plan to reorder, either pick a stock colour and put your brand on it, or keep a colour standard with us and ask for a batch comparison before the second run ships. We would rather tell you this before the first order than after the second.

Sampling, then production

You approve a branded sample before production. The sample is where placement, colour and finish get settled — changing a logo position after production starts is a rework, not an edit.

Once the sample is signed off, the spec is written down and the repeat order follows the same spec. That written spec is the reason a second order matches the first.